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MediaCom wins spot on ITV Digital's roster.
MediaCom has won a place on the 27 million [pounds sterling] ITV Digital roster alongside PHD and Naked.
The agency's appointment comes as the digital television company looks to incorporate direct marketing into its marketing strategy, moving away from its purely brand-led communications.
MediaCom will handle planning and buying across ITV Digital's direct marketing. Its appointment to the roster will not affect the position of the other roster agencies. Naked will continue to handle the overall communication strategy on both ITV Digital and ITV Sport, with brand planning handled by PHD.
Naked was appointed by ONdigital in May ...
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