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AMV loses out as BBDO sister shop creates Guinness ad.
Guinness UDV has handed the task to create the next major international Guinness commercial to Irish International BBDO, in a move away from its main agency of record Abbott Mead Vickers BBDO.
The move sees AMV's creative idea shunned in favour of that produced by the Irish agency. The multimillion-pound international campaign will break on 15 February and will run in the US, the UK and Ireland.
Irish International strengthened its relations with Guinness at the end of last year when it hired John Kavanagh, who had run the Guinness Ireland account at HHCL & Partners, to work on its business.
AMV has produced some of the industry's most acclaimed work for its Guinness client, ...
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