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Charities call pitch to persuade public to give in their wills.(Brief Article)
The UK's largest charities are looking for a direct marketing agency to lead a joint initiative that aims to persuade the public to make charitable donations in their wills.
The "Legacy Promotion Campaign" is backed by more than 70 charities including Oxfam, the RNLI, Macmillan Cancer Relief and the RSPB. The campaign, supported by a spend of at least 2 million [pounds sterling], will involve direct mail and other communications to ask people to make ...
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