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ISBA rejects TV chiefs' claims for a single ITV.
by our Parliamentary correspondent
ITV bosses clashed with ISBA this week after they claimed that the creation of a single ITV company would be good for advertisers.
Mick Desmond, the managing director of Granada Broadcasting Enterprises, told the Commons Culture Select Committee that advertising rates had not risen in the past 18 months, despite predictions this would happen after the number of sales houses was cut from three to two.
He said that, in a very competitive advertising market, a consolidated ITV would cut duplication and enable ITV to strengthen its schedules. This would deliver more for advertisers by attracting higher audiences.
Clive Jones, the chief executive of Carlton Channels, told the committee that a single ITV company -- an idea backed by the Government despite objections from advertisers -- would enable ITV to compete on the European stage but said ...
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- Magazine article from: Multichannel News Donohue, Steve November 26, 2001 700+ words
...deployment with the largest MSO for an ITV player to hit it big. But in June...amp;T abandoned plans to deploy ITV services on advanced digital set...s sole U.S. carriage deal. The ITV company responded by laying off most of its...
- Granada is top cat of ITV world.
- Newspaper article from: Sunday Business (London, England) July 30, 2000 700+ words
...satisfied with anything less than [pound]2bn for its ITV assets alone and this deal fell a long way short of...Carlton we can achieve many of the benefits of a single ITV company. We can make ITV.com a reality, there will be progress towards a...
