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HHCL & Partners is confronting the dismal legacy of 2001 by dividing itself in two and relaxing its pioneering policy of "hot-desking" in a major agency revamp.
The move, spearheaded by a senior management team of the chairman, Simon Burridge, the head of strategy, John Leach, the executive creative director, Steve Henry, and the new managing director, Nick Howarth, will mean the agency's staff will split down the middle, operate on different floors and work on separate accounts.
The move represents a step change in HHCL's way of working, as it will also allow staff to choose whether or not they want to "hot desk" for the first time since the agency's establishment in 1987.
One of the two divisions will be headed by Howarth, with Minnie Moll, the marketing director, running the other. Moll has been involved increasingly in new business in the past six months and has been running the ...