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FA seeks agency for image makeover in World Cup build-up.
The Football Association is talking to agencies about an ad campaign to publicise its place at the heart of the national game in the run-up to this summer's World Cup.
The initiative will aim to show the FA has a far broader role than just running the England team and to emphasise football's importance to the country.
Adam Crozier, the FA's chief executive, is said to be eager to pursue the plan. As a Saatchi & Saatchi senior manager, he was instrumental in persuading the FA to run advertising before the 1998 World Cup in order to stake England's claim as a venue for the 2006 competition.
FA bosses ...
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