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OMD nets pan-Euro Yahoo! account.
Yahoo!, the internet company, has consolidated its estimated 10 million [pounds sterling] European media account into OMD and appointed Manning Gottlieb Media to handle the account in the UK.
The 2 million [pounds sterling] UK media planning and buying account was held by Optimedia, which pitched for the pan-European business against OMD and Carat. Pitches were conducted speedily before the New Year (Campaign, 14 December 2001) after Yahoo! decided it wanted one agency across Europe.
OMD Europe handled the account in the majority of European markets. Fru Hazlitt, Yahoo!'s European sales and marketing director, ran the review.
UK creative will continue to be handled by HHCL & Partners which has developed television and press work in recent years. Yahoo!'s advertising activity in the UK has included its sponsorship of Channel 5's ...
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