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Warner to exploit valentine's day with evening standard promotion. (Marketing).

Music Week

| February 02, 2002 | COPYRIGHT 2002 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Warner Strategic Marketing is spending more than 22,000 [pounds sterling] on a Valentine's Day promotion in the London Evening Standard.

The deal is part of a broader marketing strategy for two themed compilations; Love So Strong featuring Gordon Haskell, Madonna, Elton John and Uncle Kracker, and its new collection of Frank Sinatra love songs titled A Fine Romance.

The Evening Standard is running a competition on February 5 asking readers to vote for their favourite love song via email for a chance to win the albums. The results will be published in a feature on ideas for last minute Valentine's Day presents printed on February 12, with WSM the only advertiser.

The promotion was the brainchild of the paper's music account manager Rob Hunt, who negotiated the deal with ...

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