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Mastercard adopts cautious approach to Brits sponsorship. (Marketing).
Mastercard says it is to open discussions on the possible extension of its sponsorship of the Brits after scrutinising the audience for ITV's coverage of the 2002 Brit Awards.
This year represents the fourth time the payment card has been associated with the awards show, having already added another year to the original three-year deal.
Mastercard's head of marketing Rita Broe says the association between the brand and the awards has worked well as a route to reach its target ABC1s, but it is vital that the TV audience watching this year's broadcast on February 21 is not too young.
"The event must continue to deliver what we need as a brand, which means that a large number of our key market must tune in ...
- BRIT Awards 2001 to be digitally broadcast live on the Internet by MediaWave.
- Press release article from: M2 Presswire February 26, 2001 700+ words
...PRESSWIRE-26 February 2001-MEDIAWAVE: BRIT Awards 2001 to be digitally broadcast live...main event of the UK music world - The BRIT Awards - broadcast, live, from London's...alongside streamed video from previous BRIT Awards ceremonies. Viewers will experience...
- WIN tickets to the Classical Brit Awards with Rover.(Competitions/Offers)
- Newspaper article from: Coventry Evening Telegraph (England) May 3, 2001 700+ words
...readers the chance to go to the Classical Brit Awards in association with Rover. Not only...again on May 31, 2001 at the Classical Brit Awards in association with Rover. This is...that Rover is sponsoring the Classical Brit Awards and highlights its commitment to the...
- WORLDSPACE(R) Music Executives Tapped to Participate in BRIT Awards' Nominee...
- Press release article from: PR Newswire November 29, 2006 700+ words
...Md., Nov. 29 /PRNewswire/ -- BRIT Awards participation, new "Holly" Christmas...nominee selection process for the annual BRIT Awards. WORLDSPACE Satellite Radio's William...the selection of nominees for the 2007 BRIT Awards, scheduled for broadcast on British...
- Brit Awards 2000 sound off with Fujitsu Pen Tablets; Fujitsu Personal Systems...
- Press release article from: M2 Presswire March 13, 2000 700+ words
...March 2000-FUJITSU PERSONAL SYSTEMS: Brit Awards 2000 sound off with Fujitsu Pen Tablets...Systems attribute the success of the Brit Awards 2000 to the award ceremony's sound...to control the sound system for the Brit Awards. The Stylistic LT, supplied by Box...
- PREVIEW; WIN two top seats at the Brit Awards.(Features)
- Newspaper article from: Daily Record (Glasgow, Scotland) MacPHAIL, CAROL January 22, 1999 700+ words
THE BRIT Awards ceremony is one of the biggest events...ll also give 20 lucky runners-up a BRIT Awards CD case. Win our top prize and you...simple question: Where will The 1999 BRIT Awards take place? Leave your answer, your...
- WIN! The Brit Awards Album 2003!(The Guide)
- Newspaper article from: The News Letter (Belfast, Northern Ireland) February 21, 2003 700+ words
H TO celebrate last night's Brit Awards, which were hosted by Davina McCall...of the excellent new double-CD The Brit Awards Album 2003. This jam-packed release...To get your hands on a copy of The Brit Awards Album 2003, just answer this simple...
- CORRECTING and REPLACING Dido Wins Two More BRIT Awards and Announces No....
- Press release article from: Business Wire February 24, 2004 700+ words
...sentence of release should read: At the BRIT awards ceremonies, Dido was named British Female Solo Artist of the Year (sted At the BRIT awards ceremonies last night, Dido was named...Corrected Release Reads: DIDO WINS TWO MORE BRIT AWARDS AND ANNOUNCES NO. AMERICAN TOUR DATES...
- WORLDSPACE(R) Satellite Radio's British Invasion to Feature 'Upop@Abbey Road...
- Press release article from: PR Newswire February 5, 2007 700+ words
...WORLDSPACE will also broadcast live The BRIT Awards 2007 on Feb. 14, featuring exclusive...global audience including this year's BRIT Awards nominees Katie Melua and Corinne Bailey...sessions produce." Live Coverage of The BRIT Awards 2007 WORLDSPACE will again provide its...