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Pizza Hut unveils heated pouch for delivery market.(Abbott Mead Vickers BBDO )(Brief Article)
Pizza Hut is to challenge Domino's Heat Wave technology with the launch of Oven Fresh Delivery, a heated pouch that guarantees to keep home deliveries piping hot.
A TV campaign by Abbott Mead Vickers BBDO will support the launch of the pouch. It breaks on February 4 and will run for two months.
The ad, which has three different endings, features a woman ordering a pizza for herself and her partner, and then being unable to stop herself eating it all before her boyfriend gets home. When he arrives, she can't bring herself to tell him she has …
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