Private view.(Brief Article)

This is the third time I've been asked to write this column. On neither previous occasion have I received as many as three excellent pieces of advertising to review.

3 Revels. In a very entertaining campaign, the lottery that is which flavour Revel you'll pull out of the bag has been likened to a game of Russian Roulette. The idea is great, the casting, acting and direction superb. I suspect that we'll see less of the longer time length, which is a shame, and I personally feel the endline is unnecessary, but congratulations all round, not least to the client many of whose peers would have played safe and killed this idea at script stage. I bet Revels sell by the lorry-load.

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