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Partners Andrews Aldridge has been appointed to handle a chunk of Bupa's direct marketing activity.
The agency will work with the private healthcare and insurance provider on retaining its existing customers. Partners Andrews Aldridge had worked on a project for Bupa but the company has decided to extend the relationship to cover communications with its customers.
Last year Bupa selected WWAV Rapp Collins North to handle its 5 million [pounds sterling] direct marketing business. WWAV North will continue to work with Bupa on attracting new customers and also on some communications to existing customers.
Recent work by Bupa has focused on asking …