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Question: What do these three things have in common?
1. A unicorn
2. A leprechaun
3. A beer commercial that tells the truth about alcohol
Answer: You'll never see any of them.
As a person under the age of 21, you're one of the biggest targets the alcoholic beverage industry has in its sights. Most drinkers develop their attitude toward drinking, and their drinking habits, during their early teens to their 20s.
Even though drinking under the age of 21 is illegal, the alcoholic beverage industry wants your money. To get your money, they need to make alcohol appealing to teens.
Source: HighBeam Research, Alcohol: Truth and Consequences. (Unit 2: Alcohol).(avoiding...