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Internet use climbs. (Latest Online Stats).(Brief Article)(Statistical Data Included)

Sarah Stambler's Marketing with Technology News

| September 01, 2001 | COPYRIGHT 2001 TechProse, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Internet growth at-home spiked 63% in the past two years and the Web population jumped 16% from July 2000 to July 2001. By comparison, the population grew 41% from 1999 to 2000, according to a study by Nielsen/NetRatings.

"Despite a troubled economy and slumping PC sales, adoption of the Internet continues to grow at double-digit annual rates," said Sean Kaldor, vice president of analytical services for NetRatings. "The Web long-ago captured early adopters and is now reaching the latter half of mainstream America. Going forward, Internet growth is being driven by late adopters and by more aggressive ...

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