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Television-Style ads starting to appear on web.(Brief Article)
Online advertisers may be taking a turn down a familiar path. More and more, advertisements that look and act like television commercials are popping up - in some cases literally - on the Web.
The most recent example of this trend is a 15-second spot promoting the feature film "O." Visitors to the Roger Ebert page of the Chicago Sun Times Web site saw the clip for an entire day early in August and again on Aug. 31, the day the movie was nationally released.
The ad is "auto-embedded" into the Ebert page thanks to technology from Klipmart, a New York City-based company that began marketing its product to corporate advertisers about 12 weeks ago. Chris Young, Klipmart's CEO, said the video ads are "playerless," meaning they are not dependent on the surfer having a media player installed on his or her computer.
"With Klipmart, anyone with a 56K modem or higher can view the video," said Young. "Not only is it playerless, it is connection-speed-agnostic."
Young said when someone visits a site with an embedded ad, the ...
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