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'Plastics!'.(ABQ Biz)

The Albuquerque Tribune (Albuquerque, NM)

| January 14, 2002 | COPYRIGHT 2003 Albuquerque Tribune. (Hide copyright information)Copyright

Byline: Story by S.J. Ludescher Photographs by Dan Mayfield sludescher@abqtrib.com / 823-3621DMAYFIELD@abqtrib.com / 823-3620

David and Maggie Grantham, owners of Albuquerque-based Jule-Art, take some advice from a movie and parlay it into a $4 million-a-year display manufacturing enterprise supporting 50 full-time employees

In a famous scene from the 1967 movie "The Graduate," a family friend whispers one word of advice into the ear of Benjamin Braddock: "plastics."

The movie character didn't take it, but Albuquerque's David and Maggie Grantham did. Their success story with Jule-Art is proof that even after 30 years, the advice is still sound.

In 1985, the Granthams wanted to buy a business and move out of Florida. "We didn't necessarily care what kind of business it was," David Grantham said. "We just wanted one that had solid books and a future."

After six months of investigating various entrepreneurial opportunities, including franchises such as Starbucks, the Granthams came across an …

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