Realtors turn to technology in their quest to make sales. (Real Estate & Development).(Brief Article)

The fundamentals of selling real estate not changed, say the people who do it for a living. It is still a personal business. But the right technology can speed up the process.

Computers, cell phones, digital assistants and the Internet will not replace the human touch, said Miguel Berger, owner of TechValley Homes Real Estate LLC in Loudonville, N.Y. "It's just going to make it more efficient," Berger said. "The question is how you get from point A to point B faster."

Real estate professionals know that buyers will always want to touch, taste and feel the product. The challenge, they say, is to embrace new technology without obscuring that connection--in other words, distinguishing between the latest "gee-whiz" technology and tools that will really help in the long run.

In the last five …