The 10 status symbols of 2001.(Brief Article)(Column)

1 Ferrari

We know, it's an obvious one, but it's still a favourite, particularly with adland's loaded, including Abbott Mead Vickers BBDO's Michael Baulk, Partners BDDH's Leslie Butterfield and M&C Saatchi's Nick Hurrell.

2 Food allergy

Apart from giving the girls working for Soho's production companies something to talk about between themselves, it's also a great way of ratcheting up the bill in restaurants as the chefs grapple with your macrobiotic, wheat-free cous-cous.

3 Second home in France

That pad in Cannes is SO convenient for the summer -- or could have been, if you're O&M's Paul Simons -- and not at all a drain on the …