The 10 best letters in campaign.(ten best letters received by Campaign magazine in 2001)(Brief Article)(Column)

1 David Kershaw wrote a coruscating response to Dominic Mills' column inspired by the reaction of Carlton's Martin Bowley to a sales initiative by the RAB. Kershaw is one of those senior figures in the advertising industry whose letters to Campaign are full of insightful and constructive comment, and always conveyed with the wit and maturity for which he is rightly renowned, Sadly this spirited defence of a senior ITV figure counted for nothing -- ITV's account still eludes M&C Saatchi:

"Having appreciated Claire Beale's insightful and often forceful comment on media issues, I was somewhat horrified to see her column replaced by the very personal bile directed by Dominic Mills towards Martin Bowley (Perspective, 5 October). It's one thing to attack a media owner's tactics but another to display such ugly aggression towards an individual who, as anyone who does business with him knows, deserves a lot better. If we are going to have to put up with Dominic's poison while we await Claire's return, can I suggest the following topic, written in his own unique, vitriolic style. It's about a very tired, bitter and sad ex-editor who, …