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The 10 most contentious pitches.(Transport for London is number one)(Brief Article)

Campaign

| December 17, 2001 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

1 Ken Livingstone's Transport for London

The body's decision to appoint M&C Saatchi to its congestion charges account before its shortlisted agencies pitched caused such a future that TfL reversed its decision, reopened the pitch and asked the departing marketer, Charlie Edelman, to delay her departure and step in to run a proper pitch.

2 Egg

This company's marketing director, Nick Cross, should watch his back. After five years with HHCL & Partners and assurances that there would be no review, HHCL was informed of Cross' decision to move the account to Mother while he was away on holiday.

3 The Daily Express

It split its 20 …

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