AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
When it comes to Christmas, Bronner's Christmas Wonderland definitely does not believe less is more. Bronner's claims to be the world's largest Christmas store, at 320,000 square feet, including offices. The store has over 50,000 items, half from the United States and half imported. About 2 million people visit Bronner's in Frankenmuth, Mich., every year, said Wayne Bronner, president and CEO and son of founder Wally Bronner.
The store was started in 1945. Wally Bronner was a sign painter and "the business grew into Christmas decorations' said Bronner. In addition to the store, Bronner's has 27 acres of grounds, including a half-mile-long Christmas Lane lighted with 100,000 lights. Bronner's also has a replica of the Silent Night Memorial Chapel that Wally Bronner visited in Oberndorf, Austria, in 1976.
"People come here for the …