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Developing a strategic marketing plan for physical education.
Abstract
As a product, physical education has undergone major changes in the past decade. So have its consumers. In order for physical education to be viewed as an integral part of the educational process, more attention must be paid to the marketing of its tangible and intangible benefits. Strategic marketing plans utilized in corporate settings and sport can also be applied to physical education. Conducting marketing research to determine perceptions, attitudes, and values ascribed to physical education is the first step. Identification of your target market and the development of a marketing plan based on stated objectives and the elements of "product, price, ...
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