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Foodie account gets fatter. (InnerLoop).(Worthlin Worldwide and Smith and Harroff compose National Restaurant Association marketing campaign)(Brief Article)(Statistical Data Included)
Two D.C.-area companies are behind a multimillion-dollar ad campaign designed to help the nation's restaurant industry.
SMITH & HARROFF, a marketing shop in Alexandria, designed a print ad for the NATIONAL RESTAURANT ASSOCIATION. The ad, intended to lure people back into restaurants across the country despite the recession, carries the tagline: "Join us. Help America turn the tables."
McLean-based WIRTHLIN WORLDWIDE provided market research for the campaign.
The restaurant association set the account's value at $3 million when it launched in October. But thanks to continued fund-raising, …
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