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What we crave. (Creators briefs).(research on foods Americans crave)(Brief Article)

Beverage Industry

| December 01, 2001 | COPYRIGHT 2008 BNP Media. (Hide copyright information)Copyright

Men and women crave different foods, as do Americans in different regions of the country, according to a study conducted by McCormick Flavors. Steak and ribs topped the list for men in the study titled "Crave it." Women craved chocolate and ice cream. Northeasterners wanted pretzels and pizza more than any other foods; Southeasterners wanted cheese and BBQ ribs; Midwesterners and Northwesterners craved steak; and those in the Southwest craved tortilla chips and hamburgers the most.

Other findings included:

* Both men and women cited taste as the most important factor in food cravings, …

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