The good guys goes digital: CE chain's new format focuses on cutting-edge product.(consumer electronics)(Brief Article)

LOS ANGELES -- The Good Guys last month unveiled a new store design that emphasizes the chain's focus on high-end digital products.

The chain's redesigned flagship store on La Cienega Boulevard in Los Angeles has a wide-open look with sleek fixtures and eight touch-screen kiosks with product information. The outlet is located near the upscale Beverly Hills area and opened Thanksgiving week.

"This design really plays to our strengths because it highlights the type of digital and high-tech entertainment products we're focused on," said Good Guys spokeswoman Kristin Lark. "We see this store as a prototype for future models."

In addition to making …