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Turin intrigue: Alfa plans shrouded in mystery.(Brief Article)(Statistical Data Included)
As Alfa Romeo prepares for a renewed assault on the U.S. market, the future of the Fiat division is clouded: The parent company will create a separate business unit for its Turin-based sports car builder.
Some suggest Fiat's move means Alfa will be combined with Ferrari and Maserati to create Fiat's own ``Premier Auto Group.'' That said, the smart money is on a possible sale, most likely to General Motors.
Naturally, Fiat refuses to comment on either hypothesis.
Here's why an Alfa sale has merit:
A separate Alfa Romeo could be easily dealt to GM, which already plans to reintroduce the sporty Italian brand to the United States in 2005 (AW, Nov. 19, 2001), possibly through Cadillac or ...
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...BRUSSELS, Belgium - Alfa Romeo's return to the U...back the Spider to the United States in 2004 or 2005 has...handle a three-car Alfa Romeo range in the coming...neighboring states, he said. Alfa Romeo has targeted first...
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...Bloom Agency, Dallas, resigned Alfa Romeo to unsuccessfully pitch the...with Fiat Auto SpA to market Alfa Romeo in the United States. And at least one participant...manager-designate of the joint Alfa Romeo venture, he brought Ross Roy...
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- Magazine article from: Automotive News Kurylko, Diana T. September 17, 2007 700+ words
...dealers will relaunch Alfa Romeo in the United States in 2009 or 2010...goes on sale in the United States early next year...s return to the United States. But Maserati has...dealers will sell the Alfa Romeo 8C Competizione...
- ALFA ROMEO DISTRIBUTION COMPANY IN NORTH AMERICA TO BE WHOLLY OWNED BY FIAT;...
- Press release article from: PR Newswire November 15, 1991 700+ words
...responsibility for distribution of Alfa Romeo products in the United States and Canada through ARDONA...the sales and service of Alfa Romeo cars will continue through the Alfa Romeo dealership network in the United States and Canada. Fiat Auto and...
- Maserati seeks a handful of dealers to sell new Alfas.(News)(Alfa Romeo...
- Magazine article from: Automotive News Kurylko, Diana T. May 28, 2007 700+ words
...sell the first Alfa Romeo available in the United States since 1995...brand in the United States in 2002. Fiat...will relaunch Alfa Romeo here in 2010...candidates. * Alfa Romeo's exotic 8C...sell in the United States
- Alfa Romeo returns via Fiat.(Brief Article)
- Magazine article from: Automotive News Henry, Jim August 12, 2002 700+ words
Alfa Romeo's return to the United States likely will happen...hasn't decided how Alfa Romeo cars will be marketed...opinions on whether Alfa Romeo could sell 25,000 cars annually in the United States. GM owns 20 percent...
- Ford casts acquisitive eye on Italy's Alfa Romeo
- Newspaper article from: Chicago Sun-Times May 22, 1986 700+ words
...government took over Alfa Romeo in the 1930s and currently...sole stockholder. Alfa Romeo has less than 2 percent...smaller presence in the United States, where last year...until 1938. In the United States, Alfa Romeo sells three basic...
- Alfa Romeo
- Reference information from: International Directory of Company Histories January 1, 1996 700+ words
...1990s. Although Alfa Romeo accounted for over...Italy during 1990, Alfa Romeo ’ s market share in the United States has continued to...165 sedan in the United States. This decision...manner in which Alfa Romeo sells cars in North...
