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Fighting for horsepower: Florida vs. '99 SVT Cobra.(Ford Motor Co. false advertising investigation)(Brief Article)
It's not every day that a government agency fights for more horsepower. But Florida's Attorney General office has launched a formal investigation of alleged false advertising in Ford Motor Co.'s handling of horsepower claims for the 1999 SVT Cobra Mustang.
Here's how this happened. In mid-1999, Ford became aware that the 1999 Cobra, which was touted as having 320 hp (compared to 305 hp for the 1998 model) was down on horsepower. Lacking an immediate, easy fix, Ford stopped selling 1999 Cobras, and canceled the entire 2000 model year run. Owners of '99 Cobras got a letter from Tom Scarpello, Ford's specialty vehicle marketing manager, offering three free modifications: a new intake manifold, exhaust system and computer flash card.
When Ford quietly began selling the ...
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