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Simon Marquis, Zenith UK's chief executive and this year's chairman of the Campaign Media Awards jury, strikes a worrying note with his assertion that the "wow" factor was conspicuously absent from a large proportion of this year's entrants.
Too many compositions that were no more than workmanlike and skillful -- too few of them really swung was his general verdict.
One of the Media Awards' jurors, CIA's David Fletcher, said that a great media campaign is like a terrific piece of jazz. While rock is built in layers with everyone in the group doing their own thing, jazz is most effective when instruments bounce a theme from one to the other.