Downloads: What goes into deciding on a company name? Not much, if you ask one Shadyside entrepreneur. (Reporter's file).(Brief Article)

While many businesses spend thousands of dollars on market research before settling on a name for the company, David Schapira didn't really worry about such things when he launched his own company this summer.

Schapira's Shadyside-based X7 Technologies Corp. is an Internet services development firm providing Web design and development, hosting and consulting.

"X7 means nothing," he admitted.

"It's just how I named the business plans on my computer so they'd go down to the bottom of the list. There was X1, X2, X3 and so on. This was the seventh one."

His other ideas were quite varied. One was to distribute student discount cards, Another was a fast food …