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Capitalising on the cult success of the Blythe doll featured in its ads. (News of the World).(Sony Corp.)(Brief Article)

Marketing

| November 22, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Capitalising on the cult success of the Blythe doll featured in its ads, Sony has produced a miniature magazine called Blythe ...

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