Best international campaign.(Brief Article)

 
WINNER 
 
TITLE: Inspiring Personal 
ProgressMEDIA AGENCY: Starcom Motive 
MEDIA DIRECTOR: James Greet 
HEAD OF STRATEGIC DEVELOPMENT: 
Tracy Darwen 
CLIENT: Guinness United 
Distiller & Vintners 
BRAND/PRODUCT: 
Johnnie Walker 
MARKETING DIRECTOR: 
Peter Dee 

Inspiring Personal Progress

Johnnie Walker, through its agency Starcom Motive, had to re-position itself in some of its biggest markets where it was losing relevance. Through creating bespoke content for the global networks Discovery and CNN, the Johnnie Walker brand was associated with humanitarian, …