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WINNER TITLE: Inspiring Personal ProgressMEDIA AGENCY: Starcom Motive MEDIA DIRECTOR: James Greet HEAD OF STRATEGIC DEVELOPMENT: Tracy Darwen CLIENT: Guinness United Distiller & Vintners BRAND/PRODUCT: Johnnie Walker MARKETING DIRECTOR: Peter Dee
Inspiring Personal Progress
Johnnie Walker, through its agency Starcom Motive, had to re-position itself in some of its biggest markets where it was losing relevance. Through creating bespoke content for the global networks Discovery and CNN, the Johnnie Walker brand was associated with humanitarian, …