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Best use of television and/or cinema. (The Hallmark Channel Award).(Starcom Motive wins award for Guinness United Distillers & Vintners advertising campaign)(Brief Article)

Campaign

| November 30, 2001 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright
 
WINNER 
 
TITLE: Inspiring Personal 
Progress 
MEDIA AGENCY: Starcom Motive 
MEDIA DIRECTOR: James Greet 
CLIENT: Guinness United 
Distillers & Vintners 
BRAND/PRODUCT: Johnnie Walker 
MARKETING DIRECTOR: Peter Dee 
HEAD OF STRATEGIC DEVELOPMENT: 
Tracy Darwen 

Inspiring Personal Progress

Starcom Motive wanted to enhance Johnnie Walker's two-year-old "Keep walking" advertising campaign to reinstate the brand's global credentials.

Instead of continuing the ad campaign or launching a new one, Starcom Motive opted to extend the "Keep …

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