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WINNER TITLE: Inspiring Personal Progress MEDIA AGENCY: Starcom Motive MEDIA DIRECTOR: James Greet CLIENT: Guinness United Distillers & Vintners BRAND/PRODUCT: Johnnie Walker MARKETING DIRECTOR: Peter Dee HEAD OF STRATEGIC DEVELOPMENT: Tracy Darwen
Inspiring Personal Progress
Starcom Motive wanted to enhance Johnnie Walker's two-year-old "Keep walking" advertising campaign to reinstate the brand's global credentials.
Instead of continuing the ad campaign or launching a new one, Starcom Motive opted to extend the "Keep …