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Best use of newspaper. (The Sunday Business Award).(CIA UK wins award for Express Newspapers advertising campaign)(Brief Article)
WINNER TITLE: Megastar MEDIA AGENCY: CIA UK HEAD OF PRESS BUYING: Neil Allen ACCOUNT DIRECTOR/MEDIA PLANNER/BUYERS: Phil Wise, Helen Wright CREATIVE AGENCY: Soul CREATIVE DIRECTORS: Bruce Crouch, Andy Bird ACCOUNT DIRECTOR: Kevin Brown CLIENT: Express Newspapers BRAND/PRODUCT: Megastar.co.uk RELEVANT MEDIA/BRAND MANAGER: Matt Jellicoe
Megastar
Megastar was The Daily Star's website, which targeted professional lads who surf the web in their lunch hour. According to research by MegaStar, traffic soared on …
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