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Can you separate truth from fiction?. (Physical nell - seing).(Brief Article)
"Do you want clean, white teeth? Try our new toothpaste," one TV ad boasts. "It's the best!"
"No, it's not," another ad touts. "Our toothpaste is way stronger and works much better."
"Nonsense," still another ad seems to say. "Our toothpaste has a new ingredient that really works."
How can you tell which ad is most accurate in its claims? How can you sort the facts from the fantasy?
One way is to consider the motivation of the organization promoting the product. Why is this organization telling me about this particular product? What, if anything, does the organization stand to gain if I buy the product? What isn't the organization telling me about the product, and why are they leaving that information out?
Learning more about the motivating forces behind advertisements can help make you a smarter, stronger consumer.
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