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Profit opportunities that really perform
Probably no tire line offers more opportunities to dealers than the high performance passenger line.
First of all, high performance tires are the fastest growing segment of the market. They account for 27 percent of all passenger tire sales, and that figure is growing.
Secondly, high performance tires -- with more refined features -- sell for higher prices. That means more dollar profit per sale. It is, overall, an ideal situation for dealers -- a higher ticket item that is increasingly in demand by the public.
But, as with all tire lines, dealers must employ good sales techniques to maximize the …