Miles Calcraft Briginshaw Duffy has created a 2 million [pounds sterling] TV campaign for Thorntons using the TV sex-symbol Robson Green to drive sales in the run-up to Christmas.
The campaign breaks on national TV on 19 November and introduces the strapline: "Thorntons. Perfection in confection." Focusing on its Continental Collection, it positions Thorntons as the ultimate Christmas present.
In the first execution, two flat-mates, Lucy and Sarah, rush to open their presents on Christmas morning. Lucy is delighted with the chocolates that Sarah has given her and immediately indulges.
She then produces an enormous parcel for Sarah who opens it …