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Isn't it incredible that in the space of two months, we seem to be able to talk ourselves into a recession? When business people talk business you'd think that the end is nigh, but when business people become normal punters, they're spending like crazy. And the signs are that this schizophrenia is starting to affect people like you and me.
Clients start to get queasy about spending money and agencies spend huge amounts of time and effort chasing every lead they've ever heard of in the hope of getting a brief. The truth is there's lots of business out there, it's just a case of finding it.
This led me to think about what a good idea it might be to have a high …