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Hot sauces, hot sales: Entrepreneur capitalizes on culinary trend.(Hot Stuff of Saratoga fiery food store owner Melanie Dallas)(Brief Article)
Melanie Dallas has created a profitable niche, marketing foods hot enough to make strong men cry.
"You walk in here and it is all hot and spicy," she said of her Hot Stuff of Saratoga fiery food store at 10 Phila St. in Saratoga Springs. "People come in here for hot."
With her enthusiasm, business savvy and energy Dallas has prospered in the sub-sector of the gourmet food industry, continuing to grow her business while the economy slows and retail businesses around her struggle.
"I am basically a one-woman show. I do it all: marketing, managing the shop, ordering, displaying merchandise, research and testing new products and advertising."
She knows how to spot a trend. She talks about her five-year plan. She keeps meticulous records to gauge business growth and she makes her downtown Saratoga Springs location and the Internet work for her. She has positioned herself so that she does not compete with the supermarkets.
Dallas has seized on significant demographic trends that have reshaped America's tastes. As the Hispanic population has grown, mainstream America has gotten more adventurous. Ketchup has been losing market share to salsa. Cable television chefs have been encouraging…
- Saratoga Springs, N.Y., manufacturers make everything from soda cans to salsa.
- Newspaper article from: Knight Ridder/Tribune Business News October 24, 2004 700+ words
...garlic grower in Saratoga Springs, Higgins' line...Saratoga Salsa Co. of Saratoga Springs sells a line of salsas...downtown store selling hot sauces and spices. Located...heading out of Saratoga Springs, local motorists...
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- Magazine article from: Supermarket News Klepacki, Laura May 24, 1993 700+ words
...in Mexican and Cajun foods is making hot sauces a hot commodity Hot-sauce sales have...liven up their meals. Dollar sales of hot sauces have grown an average 9% a year since...also said sales have picked up for hot sauces. "I would say the category is growing...
- Some like it hot! (hot sauces)(includes a classification of favorite hot...
- Magazine article from: Sunset Johnson, Elaine February 1, 1997 700+ words
...scorch your tongue off. If the thought of hot sauces makes you run to the store, not the...question: Is it lunacy that attracts us to hot sauces? Perhaps not lunacy, but at least a...zany personnel, and zany heat levels. Hot sauces from the new "microbreweries" sport...
- In praise of (very hot) sauces.
- Magazine article from: Sports Afield Mariani, John May 1, 1996 700+ words
...India for another hundred years. Bottled hot sauces--all based on the chili pepper...the consumption of chili peppers and hot sauces may make you feel like you're burning...may. Tastes Change: For a long while hot sauces seemed distinctly regional in style...
- Hot sauces for lighter dishes. (includes recipes)
- Magazine article from: Restaurants & Institutions Ryan, Nancy Ross January 1, 1993 700+ words
...timely tips and recipes for classic and contemporary sauces. "Hot Sauces" (the latest installment in R&I's exclusive serialization...American Express. (Excerpts and recipes from Chapter 11, "Hot Sauces.") A sauce has many uses, from adding a glossy sheen to...
- A Field Guide to Hot Sauces: A Chilehead's Tour of More than 100 Blazing...
- Magazine article from: Booklist Jacobs, Barbara February 15, 1997 700+ words
...and south of the border. The ever-growing popularity of hot sauces, however, doesn't necessarily mean ease of access, since...labels the fieriness, and comments on the tastes of 102 hot sauces. In between some of the one-page illustrated synopses are...
- Peoria, Ill., Entrepreneur Thrives on Making, Marketing Hot Sauces.(Knight...
- Newspaper article from: Knight Ridder/Tribune Business News Howard, Clare September 13, 2000 700+ words
...time on Blazin' Steer and the manufacture and marketing of hot sauces. Williams is now a regular in the subculture of hotheads...Right now he supports himself and his daughter with his hot sauces, expecting first year revenues of about $30,000. But...
- Peoria, Ill., Entrepreneur Thrives on Making, Marketing Hot Sauces.
- News wire article from: Journal Star (Peoria, IL) September 11, 2000 700+ words
...time on Blazin' Steer and the manufacture and marketing of hot sauces. Williams is now a regular in the subculture of hotheads...Right now he supports himself and his daughter with his hot sauces, expecting first year revenues of about $30,000. But...
- Patti LaBelle Talks About her new TV 'Coaching' Role, Hot Sauces and Purses.
- Press release article from: PR Newswire December 9, 2007 700+ words
...listening to them." LaBelle also talks about her love for hot sauces and tells Setoodeh she has even lost purses to hot sauce spills...Vuitton white bag with hot sauce." LaBelle has her own line of hot sauces, relishes, jalapeno dip and is planning on branching out...
- FEEL THE HEAT: From sweet to atomic, there are hundreds of hot sauces on the...
- Newspaper article from: Buffalo News (Buffalo, NY) May 2, 2007 700+ words
...have six shelves." You do the math. If the number of hot sauces in general is an interesting thing, the number of locally...sauces is even more so. A surprising number of the hot sauces featured at area stores and farmers' markets are made...
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