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DaimlerChrysler to target Hispanic consumers with commercials, print ads.(Knight Ridder Newspapers)
MIAMI _ Crooner Enrique Iglesias, singer/actress Thalia and pop group Ozomatli soon will be singing the praises of Chrysler, Dodge and Jeep products.
DaimlerChrysler is just the latest automobile manufacturer to focus on the growing Hispanic populace by designing special television commercials and print ads. Ford, Honda, Toyota and Chevrolet are already veterans in the Hispanic-oriented ad market.
DaimlerChrysler's new crop of Spanish language commercials is set to debut by the end of the month. Iglesias introduces the song Hero in a spot for the all-new Jeep Liberty; Thalia sings Amor a la Mexicana in a spot for the 2002 Dodge Caravan minivan; and Ozomatli …
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