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From worst to best.
In my newspaper this morning I read that starting tonight on Bravo is a new series called Travel Sick, where "the infamous Grub Smith travels to exotic places to indulge in such activities as lizard eating and watermelon shagging. In every episode Grub gets five challenges to complete, every one he fails to win incurs a penalty. The more mistakes, the worse it gets." Sounds great, but you'd never know it from these spoof travel posters. Plum brief. Duff ads.
Only a little better is TiVo. In this commercial we're told that TiVo can learn the sort of programmes we might enjoy and automatically record them for us. The product has a real consumer benefit so all the agency has to do is not get in the way of the message. Unfortunately, it couldn't …