Stuart Elliott in America. (Opinion).(Bayer and its anti-anthrax medication, Cipro)(Brief Article)

It's an advertiser's dream: your brand, hitherto unknown to 99.9 per cent of the general population, suddenly becomes a household word, so much in demand that consumers clamour for it like children for ice-cream in summertime. The anchorman of one of the three national network TV nightly newscasts holds up a package to the camera and praises it by replacing "God" with your brand name in the American motto: "In God we trust."

Almost immediately thereafter, though, the era of good feelings comes to an abrupt end. Your brand is derided, even castigated, as your company is branded an unpatriotic profiteer. Congress seeks to break your patent on the product, of all things, …