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Mother's win may bring growing pains. (Opinion).(Brief Article)

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| November 02, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Growing up is hard to do for creative hotshops. Take HHCL & Partners and St Luke's; their success means they find it hard to balance their founding principles with their scale, resulting in a painful adjustment period.

Now Mother joins them. Launching its newly won client Egg in Europe requires the agency to make decisions it has so ...

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