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<a href="http://www.accessmylibrary.com/article-1G1-80164840/why-clients-putting-employees.html" title="Facts and information about Why clients are putting employees centre stage: many companies are keen to turn their staff into the brand. (Live Issue/Staff Starring In Ads).">Why clients are putting employees centre stage: many companies are keen to turn their staff into the brand. (Live Issue/Staff Starring In Ads).</a>
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Why clients are putting employees centre stage: many companies are keen to turn their staff into the brand. (Live Issue/Staff Starring In Ads).
As anyone who's ever glimpsed a B&Q commercial will tell you, using a company's employees in a campaign is far from a new strategy. Yet 2001 has seen an unprecedented number of staffers take centre stage in high-profile ads. The past 12 months has seen many employees becoming their company's brand.
Throughout the 80s, retail outlets proved themselves willing to use staff as cheap mouthpieces for simple tactical messages. B&Q didn't need a great thespian performer to emote the joy of realising you could get two wallpaper rolls for the price of one and Asda didn't need a sitcom star to feign excitement at the prospect of how much you could save on frozen chicken ...
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