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Saturday TV must evolve if it is to live in the 21st century. (Perspective).
Here's our challenge for the week. Rearrange the following words in the order that makes most sense to you: Sir Martin, Tempus, Des, ITV, Premiership highlights, petard, own and hoist.
No prizes for guessing that poor old Sir Martin has most definitely been hoist by his own petard over the Tempus purchase. Seeing as the WPP/Tempus saga is likely to drag out on appeal either way this week, and possibly next, I'll leave comment on it to Campaign's Leader (p26) until the issue is resolved.
Judging by the glee with which large parts of the media greeted the news that ITV is to move its Premiership highlights to 10.30pm on Saturdays, you might also conclude that it too has been hoist by its own petard. I'm not so sure. I think ITV has caved in to the pressure and acted too hastily. But then that's what happens when the going gets tough: resolve weakens.
Sure, scheduling its Premiership highlights at 7pm was a brave move, but it seemed to me that the problem wasn't so much the timing of the show as its quality. Des, Terry, Ally and Andy were just, well, more First Division than Premier League. What ITV should have done was get the programme right and stuck with the timing.
Still, what's done is done. What the reshuffled Saturday line-up, including the return of Cilla, reveals is just how jaded TV thinking is -- and I don't just include ITV. To read the ...
- Why ITV needs a new light entertainment format: ITV's brave experiment with the...
- Magazine article from: Campaign Reid, Alasdair November 2, 2001 700+ words
...cushy. For decades, the Saturday evening ITV schedule had been a protected outlet for cheese and LWT has always been ITV's cheese factory. And the Queen of Cheese...Why not?" Marshall responds. "ITV needs an entertaining and not-too-demanding...
- BBC keeps Premiership highlights.
- News wire article from: Europe Intelligence Wire June 8, 2006 700+ words
...the Day will continue to show Premiership highlights on Saturday nights from August...GBP105m last time. Before that, ITV paid GBP183m for its three...contenders for the rights, after ITV and Channel 4 decided not to...end of the 2006-07 season. ITV is understood not to have bid...
- Premiership highlights win for BBC.
- News wire article from: Europe Intelligence Wire August 9, 2003 700+ words
(From Bristol Evening Post) ITV chiefs remained defiant today despite losing...GBP1billionplus new live and highlights packages, ITV promised to pour cash into their Champions...but we bid what the rights were worth to ITV, " a statement said. "The market is very...
- RT Television secures UK Premiership highlights until 2010.
- News wire article from: Europe Intelligence Wire July 21, 2006 700+ words
(From DMEurope) DMEUROPE-21 July 2006-RT Television secures UK Premiership highlights until 2010 (C)2006 DMeurope.com (http://www.dmeurope.com) & DME Ltd. All rights reserved. Irish public service...
- MindShare has snapped up the entire initial centre.(of the first Premiership...
- Magazine article from: Campaign August 10, 2001 700+ words
MindShare has snapped up the entire initial centre break of the first Premiership highlights programme on ITV1. Ford, Nestle Kit Kat, IBM, Bulmers Strongbow, United International Pictures and Nike will appear in the break, which was sold by Granada Enterprises.
- End of the line for TV rights gravy train? Robert Parr on the implications of...
- Newspaper article from: Sports Marketing Parr, Robert November 1, 2001 700+ words
...for the right to broadcast Premiership highlights, ITV had to pay a substantial...effect for the struggling ITV Digital channel. With both Premiership highlights and Nationwide live games to augment ITV's Champions' League portfolio...
- MOTD returns to spook flustered ITV.(Statistical Data Included)
- Newspaper article from: Sports Marketing Reevell, Philip September 1, 2001 700+ words
...the Sunday the week before ITV opened The Premiership: petty...audience of 3.54m. So for ITV, which would have imagined...after it scooped the rights to Premiership highlights, the opening three weeks of...returned to haunt it. What will ITV do to redress the balance...
- Early exits sour ITV's Euro coverage.
- Newspaper article from: Sports Marketing Reevell, Philip May 1, 2001 700+ words
...Premiership football will boost ITV's position, says Philip...afternoon and early primetime on ITV, was 6.2m, down from last...the end of the road as far as Premiership highlights are concerned at the end of this season. The extent of ITV's involvement in football...
- ITV's prime time Premiership coverage.(Independent Television, soccer...
- Newspaper article from: Sports Marketing August 1, 2001 700+ words
...earlier speculation, ITV's broadcasting of FA Premiership highlights will now be scheduled...early August, ITV controller of sport...real importance if ITV is to recoup the...deal to broadcast Premiership highlights. * Barclaycard...
- Broadcast sport: ITV's odd coverage appears equivalent to series of sclaffed...
- News wire article from: Europe Intelligence Wire October 6, 2002 700+ words
...The collapse of ITV Digital and the short...grant the flagship Premiership highlights programme a Saturday...decisions still underpin ITV's football output...screen another hour of Premiership highlights and supplementary...