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Derek Morris, a managing partner at Unity, chooses Unicef's leaves urging the public to donate money to Afghanistan. (Media choice).(Brief Article)

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| November 02, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

"Walking along Dean Street on a cold and wet morning, I found this leaf stuck to the pavement. In an instant it made me realise that no matter how cold it was going to get in Soho in the coming months, it was going to be a lot worse for the kids in Afghanistan. To call this ambient media is to do it a great disservice. It is a simple, yet complete, demonstration of the proposition. It is ...

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