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Hooper Galton push announces return of mastermind hotseat.(Brief Article)

Campaign

| November 02, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The famous black Mastermind chair will feature in a 1 million [pounds sterling] national poster campaign to relaunch the show on the Discovery Channel.

Created by Hooper Galton, the poster push will use straplines to compare Mastermind with its popular successor, Who Wants to be a Millionaire?. It will imply that people taking the Mastermind challenge need to be both braver and brainier with lines such as "no, you can't phone a friend" and "no point asking the audience".

After a break of five years from TV, Mastermind will return on 12 November with the ...

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