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JWT unveils `melons' ad for `life less serious' Malibu campaign.(J. Walter Thompson)(Brief Article)
J. Walter Thompson has released its latest spot for Mailbu, continuing the "life less serious" campaign.
The new spot, entitled "melons", is the fifth ad in the campaign and follows on from the "parking" execution which was aired at the start of the summer.
JWT took over the account from Lowe Lintas more than a year ago and maintained the "life less serious" work, which parodies everyday life against the backdrop of the Caribbean, featuring local actors.
The spots aim to show how Malibu helps drinkers see the absurdities of the stressful western lifestyle.
"Melons" features two men minding a melon stall in an extremely bureaucratic manner by asking customers to take a number and wait in line, holding business meetings to discuss online opportunities and berating the ...
- US advertising firm chooses WAM!NET for asset management solution.(J. Walter...
- Newspaper article from: Telecomworldwire January 21, 2004 700+ words
...service to advertising agency J. Walter Thompson for use in its Thompson Image Factory...WAM!NET solution will enable J. Walter Thompson to utilise the image factory to conduct...asset management functions for J. Walter Thompson's customised advertising management...
- Vodafone. (Digests).(J. Walter Thompson)(Brief Article)
- Magazine article from: Marketing Week January 30, 2003 700+ words
J Walter Thompson has created a TV ad for Vodafone, to coincide with Valentine's Day. The ad will run throughout February and be accompanied by a press and radio campaign.
- Spots: Lipton Brisk.(by J. Walter Thompson)(Brief Article)
- Magazine article from: Advertising Age May 27, 2002 700+ words
The tagline for Pepsi-Lipton Tea Partnership's Lipton Brisk from WPP Group's J. Walter Thompson, New York, ``New Brisk-Tastes so good, it sells itself,'' explains why the Brisk claymation puppets are up in arms...
- New hires at JWT.(J. Walter Thompson)(Brief Article)
- Magazine article from: Advertising Age Cardona, Mercedes M. July 9, 2001 700+ words
J Walter Thompson, New York, boosted its creative ranks with two new senior-level executives, the first hires by its new creative chief. Jon...
- JWT to Lose CEO. (Media).(J. Walter Thompson)(Brief Article)
- Magazine article from: Los Angeles Business Journal Peschiutta, Claudia December 17, 2001 700+ words
The head of J. Walter Thompson's L.A. and San Francisco offices will be laid off before the end of the year due to changes within the ad agency. Peter Stranger...
- VIEW FROM THE MIDDLE EAST.(Roy Haddad of J. Walter Thompson)(Brief...
- Magazine article from: Advertising Age December 17, 2001 700+ words
Roy Haddad is the Beirut-based CEO of WPP Group's J. Walter Thompson operation in the Middle East and North Africa. His biggest clients are Unilever, Nestle, Pfizer, Saudi Telecom and Ford Motor...
- JWT scoops 6m [pounds sterling] Allied Bakeries ad account.(Agencies)(J Walter...
- Magazine article from: Marketing Week March 18, 2004 700+ words
J Walter Thompson has won the 6m [pounds sterling] advertising account for Allied Bakeries after a two-way pitch against incumbent Publicis...
- Andrex: puppy series. (Our Favorite Toilet Tissue Ad).(ad developed by J Walter...
- Magazine article from: Grocer August 10, 2002 700+ words
Andrex: Puppy series Created by: J Walter Thompson Launched: 1972 Other manufacturers would probably sell their souls to have a brand icon as recognisable as the cuddly, loveable...
