AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Southern comfort ads drop US theme.(campaign undertaken by WCRS)(Brief Article)
WCRS has unveiled a national poster campaign for Southern Comfort which breaks the strong association of the brand with its American heritage.
It is the first work from the agency since it won the 4 million [pounds sterling] business in August following a pitch against fellow Havas shop, Partners BDDH.
The campaign aims to update Southern Comfort's image and energise the brand's character. It is moving away from traditional, yet blurred, images of America that have failed to engage the British youth market.
Targeting men in their early 20s, the campaign aims to build on the claimed benefit identified in extensive consumer research that Southern Comfort gives the confidence to be an individual, while in a harmonious group.
The ad campaign is part of a series of brand initiatives, ...
- Southern Comfort Wants You to Be a Part of the Greatest Free Show on Earth!
- Press release article from: PR Newswire January 12, 2001 700+ words
...a VIP at Mardi Gras 2001 WHAT: The Southern Comfort What Would You Do to Stand Out at Mardi...they have what it takes to party on the Southern Comfort Bourbon Street Balcony. Southern Comfort, the true spirit of New Orleans, is...
- Celebrate the Spirit of Mardi Gras; Raise a Glass of Southern Comfort to New...
- Press release article from: Business Wire February 15, 2006 700+ words
...spirit. This year is no different. Southern Comfort (SoCo) encourages you to raise a...about spirit. E[acute accent]Southern Comfort is helping rebuild New Orleans by...city's recovery. For every case of Southern Comfort shipped to participating bars and...
- Southern Comfort Music Experience Hits San Diego; Free Tour Starts Things Up...
- Press release article from: Business Wire August 31, 2006 700+ words
LOUISVILLE, Ky. -- Southern Comfort is starting things up in San Diego with the Southern Comfort Music Experience, a free outdoor concert event, September 9-10th. Southern Comfort (SoCo) has invited some friends, including several New...
- Southern Comfort Music Experience Hits St. Louis.
- Press release article from: Business Wire September 26, 2006 700+ words
...Volt LOUISVILLE, Ky. -- Southern Comfort (NYSE:BFB) is returning...start things up with the Southern Comfort Music Experience, a free...September 30-October 1, 2006. Southern Comfort (SoCo) has invited some...
- Break Media and Southern Comfort Take on the House Party in "Social Sportz Net"...
- Press release article from: Business Wire November 3, 2009 700+ words
...Break Media Creative Lab Show Off Southern Comfort to Male Demographic LOS ANGELES...developed by the Break Creative Lab and Southern Comfort, and consists of an original series...Media, spent months working with Southern Comfort to leverage its knowledge of the male...
- Southern Comfort Cocktail Tour Presents 'Tales of the Cocktail' - Celebrating...
- Press release article from: PR Newswire September 2, 2003 700+ words
...Sept. 2 /PRNewswire/ -- The Southern Comfort Cocktail Tour celebrates its one...dining and drinking everyday on the Southern Comfort Cocktail Tour, a two-hour walking...of Adventure and the founder of the Southern Comfort Cocktail Tour. "We are proud to...
- Southern Comfort Conversions Announces Open House/Ribbon-Cutting Ceremonies...
- Press release article from: PR Newswire November 17, 2006 700+ words
...Ala., Nov. 17 /PRNewswire/ -- Southern Comfort Conversions is pleased to announce...creating our future. Companies like Southern Comfort Conversions create the value and excitement...dedication and ribbon-cutting events. Southern Comfort Chairman/Owner Rod McSweeney says...
- Catch a Coconut at a Parade; Eat Fresh Alligator Meat; Play with Street...
- Press release article from: PR Newswire November 17, 2009 700+ words
Southern Comfort Launches Global Search for Mardi...it all and share with its fans, Southern Comfort has launched a global search for...winning correspondent chosen by Southern Comfort Facebook fans will be sent, along...