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Lowe launches campaign for school equality.(for Equal Opportunities Commission)(Brief Article)
Lowe Lintas has produced a new campaign for the Equal Opportunities Commission focusing on the stereotypes that teenagers face when making choices, in school.
The campaign, entitled "what's stopping you?", launches this week. It challenges young people, teachers and careers advisors to question ideas about men and women that often affect subject and career choices.
The ads, which will feature in teen magazines and postcards in schools, use an image from the film Billy Elliot and a picture of the 1966 World Cup, with a girl's head super-imposed on Bobby Moore's body, to challenge traditional ideas about women's and men's roles. The ads use the strapline: "Women. Men. Different. ...
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