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Reckitt Benckiser, the German parent of brands such as Vanish, Harpic and Dettol, is cutting back its UK roster to just two agencies following a pan-European review.
The decision sees WCRS removed from the Reckitt Benckiser roster. The agency has handled the 3 million [pounds sterling] Vanish account for four years. Vanish is the UK's largest stain removal brand in the laundry, carpet and upholstery categories.
The business moves to Roose & Partners, which has handled the Finish and Calgon ...